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Why should food products be certified Halal?It signifies respect to all Muslim consumers who has been ordained to consume only Halal foods in accordance with the teachings of the al-Quran. Thus having Halal certification from an established Islamic Council will help to build Halal consumer's greater confidence without suspicious or doubtful over the consumption of the food products. Halal certification awarded by an established Islamic Council means it is an authoritative, reliable and testimony to support food manufacturers' claim that their products have met strict Halal requirement by the Syariah Law. The certified Halal food products will not be only accepted domestically but is marketable to worldwide Halal consumers. This opens an opportunity for export markets. Thus the Halal Certificate will help to meet the importing country's trade entry requirements. As such this may enhance the products' marketability globally. What is the potential in the Halal foods market?There is approximately 1.6 billion fellow Muslims around the world. This constitutes a very focus and specific market segment across the world. In addition, there is also a potential market in the non-Muslim consumers for Halal products as they become more aware to the high standards associated with Halal Certification System. Currently, the Halal foods market worldwide is estimated to worth USD$600 billion per anum. What are the economic values of having Halal certification?
- Increasing of sales volume. |
